How State Tourism is growing rapidly under Yogi Adityanath Government’s various projects
The Lathmar Holi is an ecstasy of Braj, that has been celebrated traditionally since ages. The Uttar Pradesh government has granted the status of state fair to ”Rangotsav”, synonymous with the popular “Lathmar Holi” of Barsana, in a bid to promote tourism in the region.
Beginning with “Laddu Holi” on March 22, the fair had Lathmar Holi of Barsana on March 23 and Lathmaar Holi of Nandgaon, the following day. Celebrated a few days before Holi, Lathmar means playing with sticks. In the festival, men folk try to smear colour women who traditionally protect themselves with lathis or sticks.
“The three-day fair would be organized in a much better way since two-year-old Rangotsava has been granted the status of Rajkiya Mela (state fair),” Mathura District Magistrate Navneet Singh Chahal told. On preparations for Rangotsav, the officials said the mela area has been divided into three zones, comprising 11 sectors, with senior officers as incharge of each zone. The state roadways would ply 122 buses for pilgrims proceeding to Barsana and Nandgaon, the DM said. To prevent drowning incidents, divers would be posted at Priya Kund and Gahvar Kund in Barsana, and a boat would also ply in Priya Kund, the officials said. COVID-19 norms would be strictly adhered to in the fair, they said.
Rangotsav is the world’s most colorful affair in Mathura. It is globally admired for its vibrancy. People here play Holi with the basketful of flower petals accompanied by folk music and dance. This year Holi Celebration becomes even more significant, when Uttar Pradesh Tourism recently ranked No. 1 in the country.
The state Tourism ministry has been promoting this on their Facebook & Twitter pages, by inviting people to this mega event. They are also doing Quiz Contest & Captioning the Picture Contest on the festival of Holi & its age old traditional connection with Uttar Pradesh. Hashtags such as #Rangotsav2021, #UmmazingUP, #RangPyarKa, #UPNahiDekhaTohIndiaNahiDekha, #YeRangNahiChhupta, #RangYaniRangotsav are trending on Social Media pages of UP Tourism. The ministry is using the Modern methods to connect the people with Traditions.
There have been a lot of new projects launched by Ministry of Tourism, recently, promoting the Culture of the state. Social Media has been playing a major role in promoting these projects and connecting with youth.
UP will be revamping five well-known pilgrim spots that will feature enhanced facilities to facilitate the travel of pilgrims. As per the reports, Uttar Pradesh Chief Minister Yogi Adityanath recently issued that directive which states that the said pilgrim spots will be revamped, including Vindhyachal and Chitrakoot. The state government would make efforts to equip prominent famous religious sites including Chitrakoot, Naimisharanya, Shakumbari Devi, Vidhyanchal, and Shukratirtha with enhanced facilities for the convenience of the visitors.
Also, Chief minister Yogi Adityanath recently pitched Uttar Pradesh as the country’s spiritual and religious tourism hub. He said the state government implemented extensive reforms to develop and promote pilgrim spots, which will not only give the state a worldwide recognition, but also play a vital role in generating numerous employment opportunities for the locals.
He laid the foundation stone of tourism projects worth over ₹180 crore for 373 assembly constituencies of the state in Gorakhpur.“Tourism greatly supplements an economy and creates jobs at the local level. A number of countries are totally tourism-driven economies. Our state government is also proactively promoting the tourism sector with this objective,” Yogi Adityanath said. Rural, religious and heritage spots proposed by the legislator will be developed and beautified under the “Chief Minister Tourism Promotion Scheme” in every assembly constituency, the state government said in a statement.
In another attempt to promote tourism in the state, Uttar Pradesh recently hosted SATTE 2021. The three-day expo, being organized between 24 to 26 March 2021, at the India Expo Centre, Greater Noida, Delhi – NCR, is witnessing participation from cross-sections of the industry and has garnered great support from the Ministry of Tourism and state tourism.