Advertising Standards Council releases draft guidelines for education sector

Advertising Standards Council releases draft guidelines for education sector

The suggested regulations instruct institutions to make sure that their advertising strategies do not contain unverified or unsupported claims.

  • According to a press statement the organisation released on March 14th, the Advertising Standards Council of India (ASCI) has solicited public input on its proposed revision to the “Guidelines for Advertising of Educational Institutions, Programmes and Platforms”. According to the statement, these rules would apply to all educational institutions, including colleges, universities, coaching programmes, and EdTech platforms.
  • In line with the press release, the education sector accounted for 27% of all the advertisements that ASCI processed this year. The traditional education sector contributed 22% of this, while the EdTech industry contributed 5%. The organisation also issued the EdNext Survey in January, which found that parents are heavily influenced by the advertisements of Ed-Tech platforms and that “almost nine out of ten parents rely on commercials” while selecting an online course.
  • The paper also offered a framework for developing conscientious and responsible advertisements that emphasises factors like diversity, the bigger picture of learning, up-front disclosure of courses and costs, etc. Why it’s important The EdNext report criticised ed-tech firms for their deceptive advertising that included unsupported claims about accomplishments, pushy sales techniques, and an excessive emphasis on grades and test scores rather than a value-added learning process.
  • These are a few persistent problems with how educational platforms function. It will be worthwhile to investigate whether the amended advertising guidelines will fulfil the needs of the users and combat unethical, industry-related behaviours in light of impending digital advances in the education sector. What do the rules…

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