Flipkart sees 1.6 million users per second on Day 1 of festive sale

On the first day of its holiday season sale, e-commerce company Flipkart reported seeing 1.6 million concurrent users every second on its platform.

Leading online retailers including Flipkart, Amazon, Meesho, and Snapdeal have begun their annual holiday deals.

Flipkart said that early trends in its “The Big Billion Days (TBBD)” sale show that overall customer sentiment toward holiday shopping is highly good without providing the actual sales figures.

Buyer interest and demand were highest in categories like mobiles, big appliances, clothing, furniture, and home appliances, it continued.

‘TBBD 2022 saw a record-breaking 1.6 million users per second using the app concurrently. When compared to TBBD 2021, a large increase in Flipkart Plus users who used Early Access was observed. According to Flipkart, the majority of these clients came from Tier 2 cities and beyond.

The company, whichh is owned by Walmart, claimed that on day 1, use of its simple payment option, Flipkart Pay Later EMI, increased by 12 times.

The bulk of shoppers on Flipkart’s Shopsy e-commerce site came from Tier-2 cities and farther, with sarees, men’s T-shirts, and headphones being the most popular items.

One cycle was reportedly sold every second within the first 24 hours of the event in the sport and fitness category, according to Flipkart.

Customers from Bharat (Tier-2 cities and beyond) kept finding value in Flipkart’s selection across categories.

The company reported that the top cities for orders were New Delhi, Bengaluru, Hyderabad, and a number of others, including Berhampur, Howrah, Lucknow, Kolkata, Chennai, Jaipur, Karnal, Patna, Bhuwaneshwar, Visakhapatnam, Surat, Agra, and Ghaziabad.

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