Guidelines for social media influencers soon; 50 lakh fine for violation 

Share with your friends

Social media influencers will soon have to declare their association with the product they endorse as the government will come out with certain guidelines for them in the coming days.

“Recommendations for social media influencers are forthcoming from the Department of Consumer Affairs. Dos and Don’ts are being developed for them “a trusted source reported.

According to sources, social media influencers with huge followings on social media sites like Instagram promote products in exchange for payments from the brands. According to the proposed rules, social media influencers who promote a brand while receiving payment must disclose their relationship with that brand, according to sources.

The Department of Consumer Affairs’ Central Consumer Protection Authority (CCPA), which oversees this subject, has finished consulting with all parties involved.

Disclaimers will need to be included in such endorsement posts by social media influencers, they continued. The rules could be released within the next 15 days.

– A disclaimer must be provided for paid advertising.

– The rules will also mention famous people.

-If not followed, the CCPA will impose fines of Rs. 10 lakh for a first offence, Rs. 20 lakh for a second offence, and finally Rs. 50 lakh for a continual breach.

The government has finished creating a framework to prevent fraudulent reviews from being uploaded on e-commerce platforms. To explore the prevalence of bogus reviews on various platforms, the department and the Advertising Standards Council of India (ASCI) organised a virtual meeting with stakeholders in May.

Consumers are misled into purchasing internet goods and services by fake reviews. After researching the global best practises and the current system used by Indian e-commerce businesses, the department determined it would create these frameworks.

Consumers mainly rely on reviews placed on platforms to see the opinions and experiences of users who have already purchased the thing or service because e-commerce involves a virtual shopping experience without the chance to physically inspect or scrutinise the product. 

“The two main challenges here are traceability by guaranteeing the reviewer’s legitimacy and the platform’s accompanying liability. In a fair and transparent manner, e-commerce businesses must also reveal how they select the “most relevant reviews” for display “Rohit Kumar Singh, the secretary of consumer affairs, had stated.


Share with your friends

Leave a Reply

Your email address will not be published.

Latest

Mulayam Singh Yadav on ventilator support, doctors say next 24 hours critical: Reports

Share with your friends

Share with your friendsThe founder of the Samajwadi Party (SP), Mulayam Singh Yadav, is currently receiving ventilator support at the Medanta hospital in Gurugram, according to the most recent sources. According to reports, the next 24 hours will be extremely important. Notably, the former chief minister of Uttar Pradesh was admitted to the hospital after […]


Share with your friends
Read More
Latest Lifestyle

How To Make Overnight Oats For Weight Loss

Share with your friends

Share with your friendsHave you consumed any oatmeal so far today? One that has blueberries and chopped walnuts on top? Let’s get right to the point: Oatmeal is healthful, despite what anyone with a fear of carbohydrates will tell you. Oats are an excellent source of whole grains and contain beta-glucan, a heart-protective starch that […]


Share with your friends
Read More
Latest

IIM Bodh Gaya To Train Bihar Government Engineers

Share with your friends

Share with your friendsThe Water Resources Department’s IIM Bodh Gaya and the Water and Land Management Institute (WALMI) on Friday signed a Memorandum of Understanding (MoU) to organize a special training program for engineers and officers of the Water Resources Department. Indian Institute of Management Bodh Gaya (IIM Bodh Gaya) and Bihar government have joined […]


Share with your friends
Read More