Shark Tank startup’s statement regarding staff, “Hardly slept in 30 days,” incites outrage

Shark Tank startup's statement regarding staff, "Hardly slept in 30 days," incites outrage

Perfora, a dental care startup that recently appeared on Shark Tank India, shared two posts that Twitter users criticised as glorification of an unhealthy work culture.

A Gurgaon-based startup has come under fire for its posts about employees sacrificing sleep for a month because of work demands.

Perfora, an oral care startup that recently appeared on Shark Tank India and got an 80-lakh deal , shared two posts that Twitter users criticised as glorification of an unhealthy work culture.

In one post, the startup wrote about its “unsung hero” , an employee it said had hardly slept for a whole month. “He looks after the entire order packing and dispatching,” Perfora shared on its Instagram account.

The second post was a photo from its warehouse, where a worker stood amid scattered boxes.

“Our ops team has been working till 3 am to get your orders dispatched,” the company said.

Twitter users called out the startup for overworking its employees.

“Toxic work culture (is) whitewashed as commitment for no reason,” one user wrote. “These guys (Perfora workers) are just scared of losing their jobs. Can’t say no…like most of us.”

Another user said sleep-deprived employees shouldn’t be something to brag about.


Perfora was founded by Jatan Bawa and Tushar Khurana, product strategy and business expansion professionals, in 2021.

It offers buyers an array of dental care products — flavoured toothpastes, electric toothbrushes, dental flossers as well as oral health combos.

“Perfora is an innovative oral care brand with products that will make oral care easy, inviting and enjoyable,” the company says on its website. “At Perfora we strongly believe in adding value to the life of everyday consumers.”



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