Shark Tank startup’s statement regarding staff, “Hardly slept in 30 days,” incites outrage

Shark Tank startup's statement regarding staff, "Hardly slept in 30 days," incites outrage

Perfora, a dental care startup that recently appeared on Shark Tank India, shared two posts that Twitter users criticised as glorification of an unhealthy work culture.

A Gurgaon-based startup has come under fire for its posts about employees sacrificing sleep for a month because of work demands.

Perfora, an oral care startup that recently appeared on Shark Tank India and got an 80-lakh deal , shared two posts that Twitter users criticised as glorification of an unhealthy work culture.

In one post, the startup wrote about its “unsung hero” , an employee it said had hardly slept for a whole month. “He looks after the entire order packing and dispatching,” Perfora shared on its Instagram account.

The second post was a photo from its warehouse, where a worker stood amid scattered boxes.

“Our ops team has been working till 3 am to get your orders dispatched,” the company said.

Twitter users called out the startup for overworking its employees.

“Toxic work culture (is) whitewashed as commitment for no reason,” one user wrote. “These guys (Perfora workers) are just scared of losing their jobs. Can’t say no…like most of us.”

Another user said sleep-deprived employees shouldn’t be something to brag about.


Perfora was founded by Jatan Bawa and Tushar Khurana, product strategy and business expansion professionals, in 2021.

It offers buyers an array of dental care products — flavoured toothpastes, electric toothbrushes, dental flossers as well as oral health combos.

“Perfora is an innovative oral care brand with products that will make oral care easy, inviting and enjoyable,” the company says on its website. “At Perfora we strongly believe in adding value to the life of everyday consumers.”



Leave a Reply

Your email address will not be published.


OpenAI Appoints Pragya Misra as Government Relations Head in India

OpenAI, the renowned developer of ChatGPT and a frontrunner in artificial intelligence research, has taken a significant step in expanding its global footprint by hiring its first employee in India. Pragya Misra, appointed as the government relations head, will play a pivotal role amid India’s ongoing elections, which are crucial for shaping AI regulations in […]

Read More

From Retirement to Revitalization: The Growth of Senior Living in India

The world’s elderly population is surging and India is expected to accommodate upto 17 per cent of the world’s elderly population by 2050, said a report by CBRE South Asia Pvt Ltd. In India, the segment is witnessing substantial growth, driven by favorable demographics, rising chronic conditions, and increasing awareness. And with the rising number […]

Read More

Tata’s Strategic Moves in India’s EV Market: A Closer Look

  Tata Motors, a stalwart in India’s automotive sector, is making strategic maneuvers to capitalize on the evolving landscape of electric vehicles (EVs). With the recent announcement of importing Jaguar Land Rover (JLR) luxury electric cars under a new government policy, Tata is positioning itself at the forefront of the country’s electric mobility revolution. The […]

Read More