‘Students should focus on basic skills’: IIM Rohtak director at management conference

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Indian Institute of Management (IIM), Rohtak organized ‘Management: Management Conference 2022’ at its campus today, 29 October. Professor Dheeraj Sharma, Director, IIM Rohtak set the note of the conference emphasizing on the issue of speed.

Applying marketing change and behavior analysis to the emerging business environment. The theme of the event was “Removing Disruption through Resilience, Collaboration and Execution”

Highlighting the current market situation and consumer behaviour, Professor Dheeraj Sharma said: “Today, we are in an era where individuals are expending resources and investing in experiences. Due to changing consumer behavior globally. Together, we are going to see a seismic shift in the mindset of the people. Today people are more idealistic, socially aware and more experience-oriented than their previous generations.”

“Meaningful innovations are more important than simple innovations. While we manage these disruptions and innovations and become resilient, we need to vary at the same time and continue to acquire the basic skills. In our endeavour to acquire high-end skills and technical advancements, we are forgetting our elementary abilities.

If one has a strong understanding of the basics, innovations and technological advancements will aid in transforming growth rather than creating dependency. Thus, students should have their focus on basic skills rather than complex and less useful skills,” he added.

Various industry stalwarts from renowned organizations like Mr. Devarshi Ganguly, Head of Marketing, Magicbricks; Mr. Venkatesh Kidambi, Global Head, Digital Marketing & CRM, Kimberly Clark and Mr. Puneet Kapoor, CMO, Ebro India among others also presented their views on the topic “Accelerating Marketing Transformation in Evolving Consumer Environment”.


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