‘Students should focus on basic skills’: IIM Rohtak director at management conference

Indian Institute of Management (IIM), Rohtak organized ‘Management: Management Conference 2022’ at its campus today, 29 October. Professor Dheeraj Sharma, Director, IIM Rohtak set the note of the conference emphasizing on the issue of speed.

Applying marketing change and behavior analysis to the emerging business environment. The theme of the event was “Removing Disruption through Resilience, Collaboration and Execution”

Highlighting the current market situation and consumer behaviour, Professor Dheeraj Sharma said: “Today, we are in an era where individuals are expending resources and investing in experiences. Due to changing consumer behavior globally. Together, we are going to see a seismic shift in the mindset of the people. Today people are more idealistic, socially aware and more experience-oriented than their previous generations.”

“Meaningful innovations are more important than simple innovations. While we manage these disruptions and innovations and become resilient, we need to vary at the same time and continue to acquire the basic skills. In our endeavour to acquire high-end skills and technical advancements, we are forgetting our elementary abilities.

If one has a strong understanding of the basics, innovations and technological advancements will aid in transforming growth rather than creating dependency. Thus, students should have their focus on basic skills rather than complex and less useful skills,” he added.

Various industry stalwarts from renowned organizations like Mr. Devarshi Ganguly, Head of Marketing, Magicbricks; Mr. Venkatesh Kidambi, Global Head, Digital Marketing & CRM, Kimberly Clark and Mr. Puneet Kapoor, CMO, Ebro India among others also presented their views on the topic “Accelerating Marketing Transformation in Evolving Consumer Environment”.

Leave a Reply

Your email address will not be published.

Latest

LPT Prayagraj Embarks on Inspiring Educational Trip to Vidhan Sabha, Lucknow: A Day of Immersive Learning and Civic Engagement

On the 25th of September 2023, LPT Prayagraj took its budding law aspirants on an educational trip to the respected Vidhan Sabha Lucknow. The aim was to make. Visiting the Vidhan Sabha in Lucknow is not only an educational experience but also an opportunity to appreciate the functioning of democracy and governance at the state […]

Read More
Latest

Revolutionizing Disease Prevention: IIT Mandi’s Protein-Based Pork Tapeworm Vaccine Breakthrough

Discover a groundbreaking breakthrough: IIT Mandi’s Protein-Based Pork Tapeworm Vaccine. Learn how this innovative approach is revolutionizing disease prevention, combating *Taenia solium*, and offering hope for neglected tropical diseases. Read the full research paper now! In a groundbreaking development in the field of infectious disease research, scientists at the Indian Institute of Technology (IIT) Mandi, […]

Read More
Latest

Financial Wisdom for 20-Somethings: Your Guide to Money Management in Your Early 20s

Discover essential financial advice for young adults in their early 20s. From budgeting and emergency funds to retirement planning and debt management, get on track for a secure financial future. In your early 20s, you’re just starting to navigate the world of adulthood, and managing your finances is a crucial part of that journey. While […]

Read More